Locals Discounts Available on Free Business Advertising - FREE! Business on the Sunshine Coast needs a bit of help at the moment, we have come up with a WIN WIN situation... Learn more...
Online Advertising Special Promotion We have proof that continued adverting works, especially when times are tough .... as a testiment to our continued high ranking in search engines... Learn more...
Industry welcomes new Regional Tourism Structure for Region
18 March 2010 INDUSTRY WELCOMES NEW REGIONAL TOURISM STRUCTURE FOR REGION
The Sunshine Coast tourism industry has welcomed news of Council's decision to endorse the Tourism Transition Board's (TTAB) and industry sanctioned recommendations for the structure of the new, regional tourism authority for the Sunshine Coast.
After twelve months of industry consultation the new Destination Management Organisation (DMO) is expected to be operational by July 2010 and will replace Tourism Sunshine Coast. It will work primarily in a strategic marketing, research and developmental role with four, 'destination desks' charged with marketing and developing specific geographic areas as part of the greater Sunshine Coast brand.
After reviewing the TTAB's recommendations and being involved as part of the industry consultation for the reform process, Caloundra Tourism and discover maroochy.com have opted to disband to make way for the new destination desks with Tourism Noosa continuing to operate but now forming the new, expanded Northern region destination desk.
Tourism Noosa Chair, Michael Donovan said that industry was looking forward to now getting on with the job and to working with the new DMO to help it complete their first task, namely a 10 year regional Strategic Tourism Plan. The plan will include annual business plans informed by feedback from each of the destination desks.
"The new Northern region is keen to work with the other newly formed destination desks in order to generate more exposure and more business both individually and for the Sunshine Coast as a whole," Michael said.
Mike Wilkinson, Chairman of Caloundra Tourism said that members had been extensively engaged in the reform process and could see great opportunities for growing Caloundra's and the Sunshine Coast's brand under the new structure.
A member of the new Hinterland region destination desk and Chairman of Tourism Sunshine Coast, John Atkin said that he was ecstatic about the hinterland now being recognised as a destination in its own right, one that offered distinctly different experiences to that of the sea and sand coast culture.
TTAB Chairman, Michael Arnett thanked the industry for its assistance to date.
"We are grateful to industry for working so closely with us to help us to develop the new future of Sunshine Coast regional tourism," he said.
Permanent Link: Industry welcomes new Regional Tourism Structure for Region
Publish Date: 18 Mar 10
Noosa Heads
Phone: 07 5447 2387
Mobile: 0412 000 606
Latest Sunshine Coast Events
Gympie Community Band Hall 16 Red hill road
Maleny Community Centre (Verandah Room), 23 Maple St
Comments / Have your say
Any comments are submitted for possible publication on the condition that they may be edited or refused. Include your name (or alias for those who wish to be anonymous), and email address (only used for verification), your location is optional. ( Publication guidelines / disclaimer for article and comment content ). Any comment that is; is offensive, includes profanity, only a personal attack, is illegal, meaningless (spam), or contains obvious factual errors, will not be posted, at the sole discretion of our staff.