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Software Programming + The Internet + Television = Innovation Winners!
On Saturday night, local family owned
business www.mysunshinecoast.com.au
won the Innovation Category at the Sunshine Coast Excellence in
Business Awards, proving their company ethos that you can be
successful, using local companies and local resources.
Their
'Awesome Ad Campaign - 15 Minutes of Cross Media Madness'
back in March was an Australian first, time-synching a Television
advertisement with online software resulting in a truly innovative
advertising campaign. The crew from MSC ( www.mysunshinecoast.com.au
), sick of the economic doom and gloom, combined with Mike Middleton
from OnCamera to come up with the concept to allow the advertisers
onsite the chance to promote their services by giving them away
onsite during the 15 min ad drop downs. Brilliant software
programmer, Stephen Neate of MSC & Subtle Difference, then did
the programming to make this happen at the required timeslots advised
by Channel 7, who were brave enough to let us air an ad that told
people to "Turn off their TV!".
The support of the MSC
advertisers resulted in amazing 470 individual prizes for visitors
totalling an amount of $56,646.00. All this was done using only local
product. Local businesses that advertised onsite, a local
Film-maker, and of course the liaison with the local Channel 7 rep.
The advertising was successful for all involved, and the Innovation
award sponsored by AusIndustry was just the icing on the top of the
cake.
As Noely from www.mysunshinecoast.com.au
said when receiving the award, "It is awesome that an old fashioned
family business can be successful in a high-tech industry".
Special thanks go to the very creative, though slightly mad Mike
Middleton, and the very patient Kim Jarrott From Channel 7, who we
are sure had to bite her tongue every time Stephen phoned double
checking ad times, and of course the Advertisers on MSC for your
great giveaways to the visitors onsite, we thank you for your trust
and support of us!
Graphic to the right -> Claire Moore 'Senator for Queensland', Stephen Neate, Noely Neate, Sue Pollard (beautyrooms@noosa, advertiser onsite), Kirsty Bond
Permanent Link: Software Programming + The Internet + Television = Innovation Winners!
Publish Date: 26 Oct 09
PO Box 38, Cotton Tree Qld 4558, Sunshine Coast Wide
Phone: 07 5455 4832
Fax: 07 5455 4831
Email: Email this business
Website: www.mysunshinecoast.com.au
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Comments / Have your say
Synda - Sunshine Coast Theatre Alliance.
HI there Stephen, Noely and crew,
We heard a whisper that MSC was the recipient of a Business Innovation Award last night.
Congratulations from all at Sunshine Coast Community Hospice.
We are so pleased for you all: absolutely well deserved
Sue and the team at SCCH
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