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Software Programming + The Internet + Television = Innovation Winners!

On Saturday night, local family owned business won the Innovation Category at the Sunshine Coast Excellence in Business Awards, proving their company ethos that you can be successful, using local companies and local resources.

Their 'Awesome Ad Campaign - 15 Minutes of Cross Media Madness' back in March was an Australian first, time-synching a Television advertisement with online software resulting in a truly innovative advertising campaign. The crew from MSC ( ), sick of the economic doom and gloom, combined with Mike Middleton from OnCamera to come up with the concept to allow the advertisers onsite the chance to promote their services by giving them away onsite during the 15 min ad drop downs. Brilliant software programmer, Stephen Neate of MSC & Subtle Difference, then did the programming to make this happen at the required timeslots advised by Channel 7, who were brave enough to let us air an ad that told people to "Turn off their TV!".

The support of the MSC advertisers resulted in amazing 470 individual prizes for visitors totalling an amount of $56,646.00. All this was done using only local product. Local businesses that advertised onsite, a local Film-maker, and of course the liaison with the local Channel 7 rep. The advertising was successful for all involved, and the Innovation award sponsored by AusIndustry was just the icing on the top of the cake.

As Noely from said when receiving the award, "It is awesome that an old fashioned family business can be successful in a high-tech industry". Special thanks go to the very creative, though slightly mad Mike Middleton, and the very patient Kim Jarrott From Channel 7, who we are sure had to bite her tongue every time Stephen phoned double checking ad times, and of course the Advertisers on MSC for your great giveaways to the visitors onsite, we thank you for your trust and support of us!

Graphic to the right -> Claire Moore 'Senator for Queensland', Stephen Neate, Noely Neate, Sue Pollard (beautyrooms@noosa, advertiser onsite), Kirsty Bond

Permanent Link: Software Programming + The Internet + Television = Innovation Winners!
Publish Date: 26 Oct 09

My Sunshine Coast : View Full Profile
PO Box 38, Cotton Tree Qld 4558, Sunshine Coast Wide
Phone: 07 5455 4832
Fax: 07 5455 4831

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Comments / Have your say

  1. Thanks heaps :) We have also had others email us as well, which is really nice. We really appreciate that you have appreciated what we have done for community groups over the years. Thank you!
    Noely of Sunrise Beach
    4 of 46th November 2009, 12.37pm
  2. Well Done Guys!! What a great job you do for all of us little community groups out there. You give us all such Great support!!!
    Synda - Sunshine Coast Theatre Alliance.
    Synda of Noosa
    3 of 46th November 2009, 11.34am
  3. Well Done...congratulations...bring on the bubbly!

    HI there Stephen, Noely and crew,

    We heard a whisper that MSC was the recipient of a Business Innovation Award last night.

    Congratulations from all at Sunshine Coast Community Hospice.

    We are so pleased for you all: absolutely well deserved

    Sue and the team at SCCH
    Sue and the team at SCCH of Cooroy
    2 of 430th October 2009, 11.36am
  4. Well done people, keep up the good work!
    Juliet of Mooloolaba
    1 of 427th October 2009, 7.18pm
  5. You can't post on an expired article.

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