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Getaway pays off with Ultimate Escape
A new Ford Escape couldn’t have come at a better time for Newmarket resident, Naomi Price. Drawn as part of a Sunshine Coast Destination Ltd (SCDL) Spring Escape promotion, Naomi was presented with the keys to her new vehicle today and couldn’t believe her luck.
“I work in the arts sector and had a tough time last year. I really needed a pick-me-up and came to stay at Montville Oceanview Cottages for a couple of nights. I actually cried when I got the news, as I have been struggling to make repayments on my own car! I believe this will be a turning point for me and a start of better things to come for the year ahead,” Naomi said.
Working with Pacific Motor Group and Ford, the SCDL promotion encouraged any visitor booking two or more consecutive nights with participating Sunshine Coast accommodation operators, to go in the draw to win a new Ford Escape.
SCDL CEO Steve Cooper said,
“Over70 local accommodation
operators participated in the campaign targeting the crucial
drive market of Brisbane which represents 42.9% of the
market. The Spring Escape promotion increased bookings
through the traditionally low visitation period of mid-October to
mid-December.
“We received over 445 entries (spread across the regions;
booked 2-5 days in advance of arrival and for a duration of 2-4
nights with some 7nights +). The campaign also included the
exposure of over 19 million Facebook impressions, over 190,000
google ads and nearly 17,000 page visits,” said Mr Cooper.
Sunshine Coast
Destination
06 February 2012
Getaway pays off with Ultimate Escape
Permanent Link: Getaway pays off with Ultimate Escape
Publish Date: 07 Feb 12
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