Boardroom Briefing - Marketing Series
Marketing tool box over 6 sessions
Presented by: 6 key expert speakers
Date: March - September 2010

Boardroom Briefing - Creating Your Marketing Manifesto
29 April 2010
Tim Eldridge has had the privilege of working in some of the world's best companies, helping to grow some of the world's best brands including IBM, Saatchi & Saatchi, Ogilvy & Mather and Hewlett Packard.

With vast experience in marketing strategy and brand management Tim specialises in creating your 'Manifesto'.

In this session 'Creating Your Marketing Manifesto' you will learn how to get to the heart of the bigger message your company fits into and communicate this to your target public.

Discover how to identify your customer's needs and deliver key messages that communicate your company's unique benefits.

Creating your Marketing Manifesto will form the core of your marketing strategy and will become the public declaration of your company's principles, policies and intentions.


Boardroom Briefing - Web Strategy Equals Business Strategy
27 May 2010
Whether you are an online business or looking to expand your business online your web strategy must reinforce your business strategy.

Russell Bullen, director of OMC, creates online strategies delivering results for clients including Westpac, Innovation Centre Sunshine Coast, Symply Too Good To Be True, 4 Ingredients and Changing Habits.

Discover how to create a web presence that reflects your business goals and direction. Learn that defining your web strategy doesn't need to be complicated -- remember that your customers a real people with fears, frustrations and desires.

By attending this session you will find out how to identify your target audience, find the best method of communicating with them and create a relationship.


Boardroom Briefing - Elements Of A Successful Advertising Campaign
24 June 2010
Michael Molloy, director of advertising agency dtb!, previously held senior roles in a number of prestigious companies including Pepsi Cola, Lion Premium Beer Company and Swan Brewery.

The key to a successful campaign lies in ensuring that all elements are fully aligned to your brand identity and business goals.

Learn how research, strategy, branding and creative elements play a part in developing a successful advertising campaign.


Boardroom Briefing - Getting The Most From Your Web Business
26 August 2010
Founder of internet marketing agency Traffika, Matt Forman has over 12 years experience in online media and business development.

Matt will answer the question -- now that I have created an online presence for my company, what now?

An expert in managing and growing businesses, Matt will present how you can use internet marketing to expand your business online.

Learn how you can use search engine marketing and social media strategy to drive and convert traffic to your website.


Boardroom Briefing - Effective Use Of PR To Grow Your Business
30 September 2010
Michelle Smytheman, Reflected Image Productions, specialises in helping businesses across a wide range of industries use the media and public relations to communicate with their customers and stakeholders.

Michelle has over 12 years experience in journalism and public relations and currently teaches within the Bachelor of Arts -- Professional Communication at the University of the Sunshine Coast.

A good public relations strategy will allow you to create a better understanding of your company and what you represent to your target audience and public.

At this session you will discover how to increase your company's profile through media management.

Boardroom Briefing - Marketing Series
Marketing tool box over 6 sessions
Presented by: 6 key expert speakers
Date: March - September 2010
Time: 12pm 1.30pm - Light lunch included
Where: Innovation Centre Boardroom
Cost: $250 full program of 6 sessions or $60 for each individual session
RSVP: 07 5450 2600

Discover how to market your own business and when it's time to seek outside help.

The Innovation Centre's Boardroom Briefing presents the 'Marketing Series' offering you insights from 6 key expert speakers.

This series provides a marketing tool box over six sessions covering everything from how to manage third party service providers, strategy, marketing mix, online and traffic generation.

Each Boardroom Briefing will include a 1.5hr presentation beginning at 12pm over a light lunch.

Boardroom Briefing - Managing Your Professional Service Providers
25 March 2010
Terry Bethke, Principal - Munro Thompson, will present the first session on 'Managing your professional services providers'.

Differences between service purchasers and providers can occur and result in both parties feeling short changed in the deal.

Learn how to avoid disappointment when dealing with service providers and ensure you understand that it's a two way deal.

By attending this seminar you will learn to build long term relationships with key suppliers and ensure you receive the service you are prepared to pay for.