Local Businesses Shown How To "Put Their Money Where Their Market Is"

Sunshine Coast business owners will be treated to another exciting line-up of Sunshine Coast internet expertise on Wednesday 4 November with the final Web Wednesday event of the year; a monthly internet and marketing related event run by award winning local creative agency, The Creative Collective.

This Web Wednesday event will be sponsored by regional development agency Sunshine Coast Enterprises, as an addition to the suite of skill development workshops under the "Tougher Times Smarter Business" initiative.  The workshops have been made possible by a unique partnership between the Australian Government through the Small Business Advisory Services program, and Sunshine Coast Regional Council funding.

Over 70 people attended the last event in mid September on Harnessing the Power of Social Media, and with this month's event titled 'Put Your Money Where Your Market Is -- Google Adwords and Facebook Advertising', it's sure to draw yet another sizeable and knowledge-hungry crowd.

The final Web Wednesday for the year will feature Karen Wiskin of Growth Marketing who has worked as an SEO/PPC account manager for a top Sydney and Sunshine Coast agency, and who is both a recognised Yahoo Search Ambassador & Google AdWords Professional and Michael Bell of Michael Bell of online marketing and web development agency NSM Digital who specialise in increasing sales and leads generated from a client's website through the use of innovative PPC strategies.

"Never before have business owners and marketers had the opportunity to market via such targeted means," says event organiser and director of the Creative Collective, Yvette Adams.

"Google Adwords was the best thing since 'sliced bread' when it allowed business owners to only pay when someone clicked on their ad and not when it was seen and then introduced the ability to geo-target, that is, nominate the specific geographic area you wanted your ad to display in if you only wanted business from a specific area.

"Facebook however have taken things a step further by allowing you the ability to target on specific demographics such as age, gender, marital status, level of education and interests. A lot of people don't realise however what a powerful marketing tool Facebook is for business so we hope they will come along and find out more about how they can get started with this great stuff."

At the event, one lucky guest will also have their current Adwords campaigns analysed with practical suggestions on how they can get their all important quality score and CTR or click through rate up, and minimise the amount they are paying per conversion.

The next Web Wednesday event will be held on Wednesday 4 November at the Mooloolaba Surf Club at 5:30pm. Tickets are just $30 and can be purchased online at www.thecreativecollective.com.au prior to the event.